CEE Platform nominated for the Dutch Interactive Award

The CEE Platform has been nominated for the sixth edition of the Dutch Interactive Awards (DIA) in the category Tools. The DIA is the main awards show for the interactive industry. The independent jury consists of heavyweights in online commerce and media. 

A total of twelve awards will be presented in the field of e-commerce, online communications and marketing. The CEE Platform is competing in the category “Tools”. This category encompasses all stand-alone tools or services which are bound to an online environment.

The CEE Platform is first all-in-one mobile tagging solution to turn any print (or audio) into a modern marketing machine. The Product consists of multiple tagging solution, an App to scan and an elaborate CMS to create, manage and analyses campaigns.

For the DIA CEE Platform is showcasing its “Colombian interactive busstop” project commissioned by JCDecaux Colombia. By using CEE Platform JCDecaux has changed all outdoor advertising in Bogota Colombia into interactive lead generation channels. An interactive poster of McDonald's scanned with CEE App results in an instant coupon and on top of that the route is calculated to the nearest branch. This is one of the many examples how the divers posters can engage the people waiting at the busses. Even more important is that the online environment is set up with powerful tools to turn any audience into customers. Read more about the nomination here:http://eguide.nl/case/mensajes-ocultos-beneficios-visibles