SODEXO set out to receive feedback from their target group by setting a campaign during an event in the The Andes University in Bogota.

During the event, interactive folders equipped with the hidden Chameleon Code were handed out. The visitors were invited to scan the flyer with the Cee App and to fill in a short survey. In exchange for the input each completed form resulted in an automated e-coupon for a free ice cream. The dynamic coupons had each a unique code to be identified at the ice cream shop. Showing the unique coupon in the shop earned the visitor a refreshing free ice cream.

SODEXO used a full set of functionalities the Cee Platform has to offer. Next to the hidden code they used the Cee Surveying tool, Cee Couponing tool and the Advanced Analytics.