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For the promotion of the new Spiderman movie, the posters at bus stops in Bogota (Colombia) are enhanced with the Chameleon Code. The coded posters invite the people waiting or passing by to scan the posters with the Cee App.  By scanning the posters they have access to an exclusive trailer of the movie and they can follow the Facebook page for latest updates. A dull moment of waiting becomes an interactive experience and leads to customer engagement with possibilities for follow ups.