For the promotion of the new and award-winning Chevrolet DMAX, coded posters were used with the help of the Cee platform. By scanning these posters with the Cee App, users are directed to a beautiful page including an exciting video of this new car performing a challenge. With the help of our easy to use content creator, several multimedia tools are added to ensure an interactive experience for the end users. This campaign will guarantee more traffic to the website and offers insight to the behavior of end users, thanks to the analytics tools.