CEE App conquers Bogota's busstops

The city of Bogota has welcomed the CEE App in its city life. With a population of nearly nine million and with the main public transport being the bus, the inhabitants of Bogota are treated with interactive posters during their waiting moments.

The CEE Plbogotaatform is firstly introduced by Eucol (currently JCDecaux) as a new solution of bringing the busstop advertisements to the digital era. Eucol is a leading group in installation and marketing of advertising on street furniture in Colombia. They have chosen to use the innovative CEE Platform to enhance the 3.500 busstop advertisements scattered around in the capital of Colombia. Next to the promotional activities in educating the consumers to scan the poster with the CEE App.