Kinetic in Collaboration with ClearChannel had set out to engage their target audience with innovative video recognition solution of CEE Platform.
During the Cannes Lion Clearchannel has an exhibition space to showcase many innovative solutions. One of these solutions was the scanning with CEE App of Digital Displays in order to participate in the draw to win a Ubercopter ride.
By scanning the video’s displaying the many cases of CEE App users where redirected to a landing page which was created with the CEE Campaign Management system. The users could register in to enter the draw to win a ubercopter ride. The winners of the prize where also notified through in-app messaging if they were the winner.