Activia partnered up with the international popstar Shakira for their latest ‘Dare to Feel Good’ campaign. For the promotion of this campaign they used the Chameleon code to enrich their posters, which were placed at bus stops all over Bogota (Colombia). By capturing the attention of smartphone users and inviting them to scan the posters, they have access to the latest commercial starring Shakira. This interactive campaign is a successful way of Activia to reach a younger audience as part of a brand restage.