At the Expomarketing in Colombia 2015 event, Mazda is exhibiting their new innovative Mazda 2 car.

EXMA (Expomarketing) is an annual event for the marketing industry platform in Latin America. It is the ideal setting for high-level academic updates on the latest trends/tools and exchange of experiences through the most representative exhibitors with over 5,000 attendees and industry professionals. EXMA is high-level forum that has established itself as the best of Colombia in its category.

Mazda 2 is equipped with a very innovative technology called Skyactive and a new design called KODO (Soul of Motion). SkyActive is a complete reengineering of the vehicle with innovative developments that ensure better use of energy by reducing fuel consumption.

For this exhibition Mazda wanted to showcase the newest technologies on all fronts, including the stand. To engage the audience and make the stand an interactive experience they used the Cee Platform. Three different Mazda stickers were coded with the hidden Chameleon Code and after scanning with the Cee App, a video was autoplayed showing the qualities and advantages of that specific innovation within the new Mazda 2.