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The Dutch Children’s book week is an annual festival held to promote children’s books, for children up to 12 years of age. During this week, primary schools, bookstores and libraries pay great attention to organize various activities and events relating to the Children’s book week.

To promote the new children’s book of the publisher de Wakkere Muis, we coded the flyers with a hidden Chameleon Code. The flyers were handed out during the event so that children and/or their parents could scan it in their own convenient time. After scanning, the user can register for a chance to win discount vouchers and be directly linked to the webshop. The interactive flyer led to a high registration rate and extra traffic to their website.