Meet my PR organizes many fashion and lifestyle events each year, one of them is the MeetMyWardrobe event. They used to promote their events through conventional flyering. By "digitalizing" their flyer they make it easier for their visitors to have up-to-date information, learn more about the event, reserve a stand, find more information about the sponsors or about the organisers. Next to the many advantages of commodity, the digitalising of the flyer offers insight to the behavior of the end users due to the analytic tools.