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During the 1st and 4th of August in Corferias Bogotá, Expovinos 2018 opened the doors of its thirteenth event, the most important event for all people close to the wine world. EXPOVINOS is the most important wine fair in Latin America and the first international event made in Colombia around this drink.
This initiative, which for 13 years has been carried out by Grupo Éxito, brings together for four days the most important winemakers, export managers and sommeliers of the most prestigious wineries in the wine producing countries of the world, which makes it the first international fair of wines in Colombia.

To be able to enter this event it was necessary to buy tickets before the event. Thanks to CEE App people could buy the tickets by scanning the busstop posters. Expovinos used 5 different images throughout the city, inviting consumers to scan and purchase the tickets or win tickets for the event. With more than 250 registrants in just 2 days, this was a great additional channel for sales ticket and it obtained a lot of attention due to the interactive experience.
In this way, not only wine lovers had the easy option to buy the tickets, but everyone else who was interested could participate to win a free ticket as well.