Digital coupons are on the rise and with the help of the Cee Platform it is possible to easily create a mobile marketing campaign with e-coupons. Kings Pizza, a well-known pizzeria in Germany, created such a simple yet effective campaign. They handed out invisibly coded flyers and invited people to scan it with the Cee App. When scanned, the Cee App automatically generates e-coupons for discount, which can be saved on the phone or shared through social media. This campaign is a great example of how an e-coupon can increase customer engagement and drive retail footfall.