Writing New Year wishes is a great way of expressing appreciation towards clients and colleagues. Adding a personalized and interactive touch to it will have additional value, as it allows for more engagement and will work in favor of building good relations at work. Thanks to our Cee Platform, 4Orange was able to spread its interactive New Year wishes by coding the tags of bottles they handed out as gifts. Scanning the tags with the Cee App will directly link users to a special and personal New Year video message.