marcopolo caseThe children's book "The Adventures of Marco Polo" features 7 different Chameleon Codes that all lead to a unique mobile web page within the App. A successful scan is rewarded with, among other things, puzzles, audio fragments, cooking recipes, riddles and facts

Goals:
- Stimulate sales by offering an extra service (interactive book)
- Engagement with the book by further involving children in the story
- Generate traffic to your own website.


Deployment CEE Platform:
-Multimedia experience: by showing videos, playing audio and puzzles.
-Fresh content: De Wakkere Muis uses our comprehensive but easy-to-use CMS to refresh the content of the mobile web pages for a continence of engagement