Each year the Mupi Eucol Awards are held in Colombia, an event organized by Eucol to recognize the creativity in advertising in public space. This year, more than 150 posters are nominated and will be judged by a professional team of jurors. For the promotion of this edition of the award show, Eucol used the Cee-platform to create interactive posters by coding them. These posters (total of 14 different posters) were shown at different bus stops in Bogota (Colombia) inviting people that are waiting or passing by the bus stop to scan. By scanning the coded posters, people have the possibility to register for the award show and win a Nautica watch. Read the article about the Mupi Award